My Expert in CDA

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I want to tell the history of a person's life who is an expert in the field of critical discourse analysis, he is theo van Leeuwen. Theo van Leeuwen (born 1947) is an expert social semiotics is widely recognized as the co-founder, along with Gunther Kress, of multimodality area of ​​research related to meaning-making potential and use different resources semiotic, including both modes communicative as language and visual design and media (ie physical materials and technology) of communication.Van Leeuwen is a Professor at the Center for Multimodal Communication and Language Department (SG) and Communication, University of Southern Denmark, Odense, and Professor Emeritus in media and Communication at the University of technology, Sydney, where he was Dean of the Faculty of Arts and Social Sciences from 2005 to 2013. Prior to that, he held a professor at Cardiff University (1999-2005) and the London College of Printing (1996-1999), where he started as a principal lecturer in 1993 began his academic career at Macquarie University, Sydney, Australia, where in the period from 1974 to 1993 he designed and taught courses in screenwriting and film and television production and film and media theory (of European cinema; documentary film; news and current affairs; Media sociology; Visual communication; language, music and media), and worked for the Australian Film, Television and Radio School. This work built on previous Van Leeuwen and practice together as a jazz pianist and film / TV editor, screenwriter and producer in the Netherlands and Australia.

Focus van van Leeuwen on the relationship between importance / significance maker institutions and the ways in which particular social context and broader institutional regulate the use of the people of semiotic resources inspired by Hodge & Kress's (1988) Social Semiotics. Build (1978) idea Halliday language only "one semiotic system which is the culture" (p. 2) and on the model of the dynamic relationship between the text (ie the social exchange of meaning) and the context, this seminal publication charted principles to develop a social theory semiotic could encourage dialogue, interdisciplinary communication in all its forms and in different institutional contexts, the theory that "the text and context, agents and objects of meaning, social structure and the strength and the complex relationships they together constitute the object minimal and is reduced from semiotic analysis" (Hodge & Kress, 1988, p. viii). This goal has motivated the study of discourse multimodal and critical in the tradition of social semiotic and efforts are newer to combine the two and explore the role that non-verbal sources of semiotic and their interaction with the language and with each other to play in establishing and perpetuating or challenging social divisions, norms and stereotypes.

As Norman Fairclough and many other critical discourse analysts, Van Leeuwen hire SFL to analyze the role of language in recontextualizing social practices. A distinguishing feature of the approach to CDA, however, is that it also explores the role of non-verbal representation and multimodal play in (re) building the dominant ideology. To expose this role, Van Leeuwen (2008a) argues, CDA needs to consider not only what is or is not represented by a non-verbal or multimodally (eg whether ethnic minorities are represented in the media), but also how such representations are built.

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